By John Matonich
I was watching the boob tube the other day and saw a commercial that caught my attention. It was advertising a milk company, but I think there was also a cool lesson as part of the ad.
It was in the morning and a dad was sitting in his kitchen having a cup of coffee while watching TV. The screen showed a news program in the typical fashion of news programs these days. There were three split screens and the individuals were all trying to get their points across in very loud voices. The screenshot lasted about a half a second when all of a sudden the channel changed to a cartoon.
Dad was a little startled until he saw his young son had cozied up in the seat next to him and was responsible for the channel change. You could see dad was a little torn as to what to do, but he watched his son fill up a cereal bowl with the milk of the sponsor and began to laugh at the antics of the characters in the cartoon. The son obviously felt his show was more entertaining than what was previously on.
Next thing you know, dad made his own bowl of cereal and began laughing as well while watching the cartoon. As the commercial ended, dad and son continued to share a laugh while enjoying their bowls of cereal filled with the sponsor’s milk. I had to smile at this commercial and the lesson I got out of it.
While I am a fan of TV, I am not a fan of news commentary programs. To me, they are all crap. I don’t care what channel they emanate from, I have never seen anything on them that is worthwhile to watch. They play to two types of viewers. One set of viewers are fans of the propaganda and watch to become even more set in their feelings. The other set of viewers are totally against the program’s propaganda and watch so they can find things they can poke holes in. Both sets of viewers then find enjoyment in posting their views on Facebook because if it is on Facebook, it has to be true.
I am glad people have a viewpoint on what’s happening in the world today, but I don’t need to hear it. What you believe isn’t going to change how I feel about something one iota, so I apologize if I choose not to watch, read or listen. I am fairly certain that with all that gets spewed it rarely, if ever, changes anyone’s mind.
If I were king, I would require everyone in my kingdom to watch funny cartoons at least for 30 minutes each day. Maybe it would help some folk’s perspectives and we could find a little more common ground instead just 2 ends of a spectrum. I would also ban cooked vegetables since I don’t like them (except for corn), so maybe I shouldn’t be king.
And that’s the situation as I survey it.
After a 35-year career downstate livin’ amongst da trolls, during which he built a successful engineering and surveying business, John Matonich is back home in da U.P. His column will appear here occasionally, don’tcha know. His book “Surveyin’ Da Situation” is available on Amazon.com.