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Surveyin’ da Situation: But wait, there’s more!

August 25, 2018 by John Matonich 16 Comments

By John Matonich

I don’t stay up anywhere near as late as I used to. I guess as I get older, sleep is more important than seeing what’s on late night TV or having an early morning breakfast after a night of a few adult beverages. I also don’t sleep in anymore which is also a sign of aging, I believe.

One of the things I remember about staying up late are some of the silly commercials or infomercials that seem to air after midnight. When I was younger, it seemed ever channel was pushing a product called “Ginsu Knives”. They sliced and diced and cut rock, metal and about any other kind of material around the house. After running them over these odd materials, the host would then show how a tomato was no match for these knives as he sliced one into tiny pieces.

As the host was hawking the features of these wonder cutters, he would then look into the camera and utter the words we all have heard before. “But wait! There’s more.” He would then go on to say if you ordered a set of these knives in the next 10 minutes he would throw in a second set at no extra cost. How could anyone pass up this marvelous deal? Well, I guess I did as I have never owned a set of these cutting miracles.

Today’s products that are shown on the tube may not cut every article known to man, but they have their own virtues. One product that I seem to see every night when I am watching my evening episodes of Perry Mason is called “Battle Vision”. It is a visor that you clip on your existing visor to give you a non-glare view in the bright sunlight. The spokesman is a former Navy fighter pilot and compares the quality of this product with what he wore when he flew Navy jets.

The product is shown reducing glare to about nothing as a group of school children are crossing the street. Good move on the commercial writer’s part. We all certainly don’t want to cause any issues with school children. It also includes a special extra piece of plastic that completely blocks the sun when it is low enough in the horizon to be in your eyes. The spokesman goes on to tell you that the secret to the magic of this product is “Atomic Clarification Technology.” I am not sure what that is, but it sure sounds like something important.

But wait! There’s more. If you order this product, they will include a whole second set of their product at no extra cost or special fees. That will allow any passenger you may have to share in this atomic clarification technology as you drive on a bright sunny day.

For some reason, I haven’t found myself running to my phone yet to order this wonder product. I guess the visor I have along with a good set of sunglasses seems to do the trick even though they don’t have atomic clarification technology.

I don’t know what new product is next on the horizon, but I believe you can rest assured that when it comes along, you will see it on TV and my guess is doubling the order at little to no extra cost will be part of the deal. I wonder if they still make Ginsu Knives. I do have a couple of rocks that need to be scratched up a bit.

And that’s the situation as I survey it.

After a 35-year career downstate livin’ amongst da trolls, during which he built a successful engineering and surveying business, John Matonich is back home in da U.P. His column will appear here occasionally, don’tcha know. His book “Surveyin’ Da Situation” is available on Amazon.com.

Filed Under: Guest columnists, John Matonich Tagged With: andrewheller.com, john matonich

Comments

  1. Barbara says

    August 25, 2018 at 8:09 am

    John, your columns are always a delight to read. Thanks for this bright spot in my morning as I eat my bowl of cereal here in sunny Florida. I was a life-long Michigan resident until 2 years ago. Still miss Michigan, especially as it begins to cool off up north and we are still sweltering down here, but being retired and living near my son and his family is “priceless.” I love the UP stories.

    Reply
    • John Matonich says

      August 25, 2018 at 9:40 am

      Glad you enjoy my ramblings, Barbara. Sounds like live is treating you well in Florida. Glad to hear that. Living close to your family is priceless.

      Reply
  2. Sally Lurvey says

    August 25, 2018 at 10:35 am

    Glad to see you’re still atta it John. Love reading your articles.
    Thanks

    Reply
    • John Matonich says

      August 26, 2018 at 10:00 am

      Thank you, Sally. Really appreciate it…

      Reply
  3. bookieb says

    August 25, 2018 at 10:42 am

    Another good moment of remembering zany things from the past. Thanks for the memory.
    Always enjoy your columns.

    Reply
    • John Matonich says

      August 25, 2018 at 10:53 am

      Thanks bookieb… appreciate it…

      Reply
  4. Jims says

    August 25, 2018 at 12:20 pm

    Ron Popeil made a small fortune off of all the different gadgets he invented. I remember the Ronco Veg-O-Magic. According to Wikipedia they sold for $3.98. It said he sold over 2 million!

    Reply
  5. Jims says

    August 25, 2018 at 12:26 pm

    Ron Popeil made a large fortune off all the gadgets he invented. I remember the Ronco Veg-O-Magic. According to Wikipedia they sold for$3.98. Says he sold over 2 million!!

    Reply
    • John Matonich says

      August 25, 2018 at 12:57 pm

      He sure did have a lot of goodies for us to consider. I remember the veg-o-matic. Not sure how well it worked, but I guess selling over 2 million told the story….

      Reply
  6. Matthew says

    August 25, 2018 at 3:33 pm

    It slices! It dices! French Fries! Hundreds in seconds! Isn’t that amazing?!

    That Veg-O-Matic commercial was the grand-dad of all these commercials. And the Popeil Pocket Fisherman commercial was the grandma. Do any of you guys remember Mr. Belvedere’s commercials, in the Detroit area?

    Reply
    • John Matonich says

      August 25, 2018 at 8:15 pm

      I sure do……. they were great

      Reply
  7. Matthew says

    August 25, 2018 at 5:49 pm

    I googled a little bit. I cannot find a video of the original Veg O Matic commercial, but I found this ancestor commercial for Chop O Matic. This is young Ron Popeil himself pitching the Chop O Matic. Isn’t it amazing?!

    I think maybe my mom had a Chop O Matic, but she did not use it much.

    https://www.youtube.com/watch?v=FGo7W_mbWCE

    Reply
    • Linda Ann says

      August 25, 2018 at 8:52 pm

      Thank you Matthew. I have a new chopper almost exactly like that one. I love it! I bought it at a home party that sells cooking things. Mine works just like the Chop-O-Matic; I actually had to chuckle watching the video!
      But Wait! There’s More!>>> Thanks John for the great column!

      Reply
      • John Matonich says

        August 26, 2018 at 10:01 am

        Looks like a cool invention. Ron was ahead of his time, for sure…

        Reply
  8. H. Ylinen says

    August 25, 2018 at 9:17 pm

    I’m from the UP and I’ll buy anything.

    Reply
    • John Matonich says

      August 26, 2018 at 10:02 am

      Being from Da UP, I can relate. We always said my Dad was like a crow…if it was shiny, he had to have it…

      Reply

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